is real or fake? Detailed reviews and complaints 2023 is real or fake? Detailed reviews and complaints 2023 is real or fake? Detailed reviews and complaints 2023

Is a Legitimate Saree Retailer?

In the digital age, online shopping has become the norm, allowing consumers to browse and purchase a wide range of products from the comfort of their homes. While this convenience is a boon, it also comes with certain risks, such as encountering fraudulent or unscrupulous online retailers. One such online store that has recently raised questions is, a platform specializing in traditional Indian sarees. In this blog post, we will conduct a thorough examination of to determine its legitimacy and whether it can be trusted by customers seeking authentic Indian sarees.

Background and Initial Concerns

When evaluating the authenticity of an online retailer, it’s essential to start with the basics. positions itself as an e-commerce marketplace dedicated to offering a wide selection of sarees and other Indian clothing. However, several red flags emerged upon initial inspection:

  1. Lack of Company Information: The website lacks any substantial information about the company behind it. There are no details about the organization’s registration, history, or team members. This lack of transparency raises immediate concerns.
  2. Generic Domain Name: The website’s domain name,, appears generic and does not imply any connection to an established and reputable retail brand. Established retailers often have domain names that reflect their brand identity.
  3. Unprofessional Website Design: The design of the website appears rudimentary and template-driven, lacking the polished aesthetics commonly associated with professionally created e-commerce platforms. It gives the impression of being hastily assembled.
  4. Incomplete Pages: Critical pages such as FAQs, terms and conditions, and shipping information are either missing or lack the comprehensive and transparent content found on reputable e-commerce sites.

These initial concerns suggest that may not provide customers with the necessary context about its operations and legitimacy, making it imperative to delve deeper into its authenticity.

Analyzing Product Listings for Authenticity

Product listings and their presentation play a significant role in determining the legitimacy of an online retailer. Let’s take a closer look at’s product listings:

  1. Quality of Product Photos: High-quality product photos are fundamental in building trust with online shoppers. However, the product images on raise questions. Many of these photos appear to be of low resolution, lacking the sharp focus and attention to detail commonly found in top-quality brand imagery on reputable sites.
  2. Pricing Irregularities: Some of the sarees on seemed to be priced unusually low when compared to the likely manufacturing and wholesale costs of the materials and craftsmanship depicted in the product photos. Such pricing irregularities can be indicative of deceptive practices.
  3. Identical Watermarked Images: A notable concern is the presence of multiple nearly identical images of the same saree with identical watermarks. This suggests that these listings might feature edited clone photos rather than unique inventory.
  4. Missing Key Information: Crucial information about the products, such as fabric content, sizing details, and the sarees’ artisanal origins, is conspicuously absent. This lack of information raises suspicions about the authenticity of the products.

These findings imply that may not be sourcing its products directly, as claimed. Instead, it appears to be using arbitrary internet photos paired with prices to create the illusion of a comprehensive catalog. This practice can be seen as a potential deception red flag, as it suggests a lack of genuine inventory.

Lack of Critical Trust Signals

For an online retailer to build trust with potential customers, it must provide several trust signals, which appears to lack:

  1. Security Badges: Reputable e-commerce websites often display security badges to assure customers that their payment information is processed securely. The absence of such badges on raises concerns about the safety of financial transactions.
  2. Customer Reviews: Customer reviews and testimonials are essential for validating product and service quality. However, does not showcase any customer reviews or testimonials on its website, making it challenging for customers to assess the reliability of its offerings.
  3. Influencer Partnerships: Established fashion retailers frequently collaborate with influencers and fashion experts within their niche. The absence of any partnerships with influencers or fashion communities casts further doubt on’s credibility.
  4. Authoritative Mentions: Legitimate retailers often receive mentions and backlinks from authoritative culture and lifestyle websites or forums. The lack of such mentions or backlinks for on reputable platforms is noteworthy.

The absence of these critical trust signals, which are typically found on genuine e-commerce websites, suggests that may not be operating with the level of transparency and accountability expected from a trustworthy online retailer.

Customer Complaints and Concerns

One of the most telling indicators of an online retailer’s authenticity is the feedback and experiences of its customers. In the case of, troubling reports and complaints have surfaced on various community complaint boards and forums:

  1. Undelivered Orders: Several customers have reported placing large orders on but never receiving their purchased items. In these instances, payments appeared to have vanished without refunds or resolutions.
  2. Ignored Customer Support: Multiple customers have described their attempts to contact’s customer support regarding delivery and product quality issues. Regrettably, these messages have allegedly been ignored, leaving customers frustrated and without recourse.
  3. Plagiarism Allegations: There have been repeated allegations that has used photos plagiarized from authentic companies to defraud buyers. This conduct not only damages its reputation but also raises ethical concerns.
  4. Unregistered Business: Local authorities have reportedly received a surge in grievances related to an unregistered firm avoiding responsibility. This suggests a lack of proper business registration, further diminishing trust.

These customer complaints, when considered collectively, paint a concerning picture of’s business practices and its responsiveness to customer concerns. Such evidence corroborates initial doubts about its legitimacy.

Seeking Safer Purchase Alternatives

Given the questionable nature of and its lack of transparency and accountability, prudent online shoppers may want to explore safer alternatives when seeking traditional Indian sarees:

  1. Established Indian E-commerce Giants: Reputable Indian fashion e-commerce giants like Ajio, Myntra, and Jabong have millions of satisfied customers and robust reputations. Shopping with these well-established platforms provides an added layer of security.
  2. Traditional Saree Boutiques: Many longstanding saree boutiques with physical stores have expanded their presence online. These trusted brands are known for their quality and authenticity.
  3. Wedding and Occasion Portals: Portals connected to wedding planners and influencers often provide reliable sources for artisanal saree suppliers. These networks prioritize quality and authenticity.
  4. Auction Sites: Consider exploring auction sites that allow direct purchases from saree-weaving communities. These platforms often offer unique and authentic products.

By conducting diligent research and prioritizing transparency and trustworthiness, online saree shoppers can minimize the risks associated with potential scams and fraudulent retailers.

Drawing a Conclusion

In conclusion, the thorough evaluation of against typical markers of integrity for genuine e-commerce businesses reveals several problematic gaps in transparency and authenticity. The emerging pattern of alleged fraudulent conduct, coupled with a lack of responsiveness to customer issues, strongly suggests that may not be a legitimate e-commerce platform. Instead, it appears to operate with the intent to deceptively sell plagiarized or nonexistent products while evading accountability.

Approaching such questionable online vendors with prudent skepticism is the most prudent course of action to protect consumers until their authenticity is proven beyond doubt. Safer alternatives with established reputations and trustworthiness unquestionably exist and should be prioritized by conscientious online shoppers.

Additional Resources for Due Diligence |

For those who remain unsure about the legitimacy of an online seller like, several additional resources and actions can provide extra reassurance:

  • Contacting Payment Providers: Customers can reach out directly to their payment providers, such as Capital One, to inquire whether they have any data supporting a merchant’s legitimacy, which can help protect consumers.
  • Consulting Legal Experts: Consulting with an attorney experienced in e-commerce and retail law can provide a professional analysis of an entity’s compliance with legal requirements.
  • Filing Complaints: Customers who believe they have encountered a fraudulent seller can file complaints with relevant authorities, such as the Federal Trade Commission (FTC), to report dubious practices.
  • Fraud Alerts: Placing fraud alerts with credit bureaus is a proactive measure to enhance vigilance regarding financial accounts as a precaution against potential fraud.
  • Community Discussions: Engaging in community discussion boards and forums to share experiences and compare notes with other shoppers can provide valuable insights into the reputation and authenticity of online sellers.

In summary, exercising due diligence when assessing the authenticity of online marketplaces is essential in today’s digital landscape. With a wealth of information available online, consumers can make informed decisions and protect their financial and personal information effectively. Vigilance remains a sensible approach to online shopping, ensuring a secure and satisfying experience for all.


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